Mobile Communications

For quite some time now, a group of well known personalities from the mobile, advertising and business worlds have been working to give shape to an initiative that may change the mobile communications market in dramatic ways. It may even have a huge impact on advertising both on-line and on any other media.

Scheduled for launch in 2007 in several European countries, Blik would be the first free mobile phone services financed by advertising. Many of us may feel tempted to quickly discard it as an ill-fated attempt similar to the majority of free Internet access services financed by advertising that were popular at the end of the nineties and beginning of the 2000 decade.