What Drives Users Behavior and their Response

By Carlos Miranda Levy - Posted on 08 August 2006

The end user is not looking for the perfect application, neither the simplest one, nor the fastest.

Actually no one can tell what the community is looking for until the community is actively engaged, not just probed or sampled the application, and the behavior trends start to form.

The very introduction of a product or service can actually trigger trends among a community of target audience. Often, this behavior trends have nothing to do with usability or features, but just as it happens in financial markets, the end user decision and preferences come out of “noise”, word of mouth, even plain copy-others behavior and the definite impact of early adopters and influential members of the community.

That is the only explanation for the abundance of clunky products and solutions we all deal with on a daily basis, from constantly crashing Windows operating systems to insecure e-mail protocols, and a broad range of functionality impaired devices and systems that include insanely unsafe credit cards, difficult to program remote controllers, junk mail and telemarketers.

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