Information and Communication Technologies (ICT) projects are different from common manufactured or consumer products in that they are not built through an expensive production line that requires physical resources difficult to change and modify.

If properly designed, changes to software, databases, interfaces, documentation, workflows, features and functionality can be done rather quickly and inexpensively (in comparison to other products).

ICT projects also serve a broader audience, both in geographical and cultural terms, and are subject to more fierce competition and consumer mobility.
In addition, ICT projects tend to be part of social spaces where people coincide, interact and communicate, highly increasing the relevance of community or social pressure and trends well above the individual preferences.